ABOUT
Since 2016, 96B has been working continuously towards one mission: to redefine Vietnamese coffee.
We bring our years of experience, spanning across entrepreneurship, business management, alternative energy, consulting, ESG, and coffee to reimagine and reinvent what a coffee company could be.
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Read more about us on The New York Times, SAVEUR, HuffPost, Hey!Travel, Men's Folio, Tatler Asia, Sanlian Life Week, and Vogue Singapore.
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And on industry-specific media: Standart, Fresh Cup Mag, Map It Forward podcast (part 1, part 2, part 3, part 4, part 5).
Thai Dang
After finishing her Mphil in Politics at University of Oxford, Thai worked in Saigon for 6 months and in Hong Kong for a year before realising that the only thing that makes her happy in life is coffee. ​Thai is in charge of various aspects of coffee education, operations, design, marketing, and long-term planning. Having lived in Vietnam, South Korea, the Netherlands, Kenya, England, Hong Kong, the US and visited 60+ countries, she brings in her own experience and outlook on the industry, while firmly believing in the future of Vietnamese coffee. At 96B, she spears business development efforts to bring Vietnamese to every corner of the globe.
Hana Choi
Hana started roasting and brewing her own coffee in 2014, before taking professional SCAE training at SPC Coffee Academy in Seoul in 2015. She came back to Saigon in 2016 to start 96B Experiment, a small hidden space atop a chocolate and pastry shop.​Enjoying coffee, to Hana, is to drink with an open mind to appreciate the terroir and the hard work by each individual that plays a role in creating a good cup of coffee. There is no right or wrong in coffee. It is an exciting learning curve every day and in every cup. At 96B, she is in charge of all stages of coffee production, from seedlings to processing and drying.
Tu Nguyen
As Managing Director of 96B Coffee Company, Tu Nguyen brings visionary leadership rooted in a deep passion for quality coffee and sustainable growth. With over 13 years of experience in APAC business development, Tu now applies his strategic expertise to build 96B into a leading brand. At 96B, he’s focused on applying his experience to build sustainable and scalable practices in the coffee industry—from the farm to the final product. His vision is to integrate renewable energy, technology, and international compliance standards into every stage of coffee production.